NFL, Paramount discussing media deal that could mean CBS pays an extra $1 billion or more
NFL Commissioner Roger Goodell at the CNBC CEO Council in Arizona, May 19, 2025. Chris Coduto | CNBC The NFL
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sports
Peloton is launching bikes and treadmills for gyms, accelerating commercial strategy
A Peloton Interactive Inc. logo on a stationary bike at the company’s showroom in Dedham, Massachusetts, Feb. 3, 2021. Adam
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Trump vows executive order to ‘fix’ college sports NIL payments ‘mess’
U.S. President Donald Trump speaks during a round table on collegiate sports in the White House in Washington, D.C., March
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Prediction markets head into basketball season on a high from Super Bowl
A basketball finds nothing but net during practice before a 2024 NCAA Tournament game at PPG Paints Arena in Pittsburgh.
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Kalshi says Super Bowl trading volume surpassed $1 billion
Kalshi saw more than $1 billion in trading volume on Super Bowl Sunday, reaching a daily record high, according to
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AI companies pour big money into Super Bowl battle
Samuel Boivin | Nurphoto | Getty Images Artificial intelligence companies are playing their biggest role yet at the Super Bowl,
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Kalshi expands surveillance, enforcement efforts ahead of Super Bowl 60
Gabby Jones | Bloomberg | Getty Images Kalshi on Thursday announced efforts to expand its surveillance and enforcement frameworks as
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Streaming-only Super Bowl ads give small brands a shot at the big game
A Super Bowl LX sign is seen at Civic Center Plaza in San Francisco, Friday, Jan. 30, 2026. Stephen Lam
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New York AG issues warning around prediction markets ahead of Super Bowl
New York Attorney General Letitia James speaks to the media outside the U.S. District Court in Norfolk, Virginia, Oct. 24,
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College students and teens could be fueling the prediction markets boom
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest
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